![]() By 1927, Chevrolet outsold rival Ford, with sales in excess of 1 million units. Chevrolet became another division of GM, and was its largest volume division by the mid-1920s. Chevrolet's storied bowtie logo - reportedly inspired by the wallpaper of a Paris hotel room that Durant stayed at - made its first appearance in 1914.īy 1918, Chevrolet's profitability allowed Durant to purchase enough shares in GM to regain control. Introduced in 1912, this five-passenger touring sedan could top 65 mph, fast for the time. ![]() The company's first offering was the Classic Six. Durant had been ousted from General Motors, he joined forces with Swiss-born racecar driver Louis Chevrolet to found the Chevrolet Motor Car Company.
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